Tout Doux™ · In stock in Montréal
Tout Doux softness, for the first days.
Kimono bodysuits, pants and hats in organic cotton. Choose your essentials or build a set in the sizes and colours you love.
- GOTS-certified organic cotton
- Inspired by Adam and Yahya
- 10% to Sainte-Justine
Our gifts
A gift from $50, chosen by you.
Your highest purchase tier applies, before taxes and delivery, after discounts and excluding gifts. Choose your gift in the cart.
- 50 $One MINUS giftChoose one MINUS product.
- 100 $Two MINUS giftsChoose two MINUS products.
- 150 $Tout Doux + MINUSOne Tout Doux and one MINUS product.
- 200 $Three months VIP20% off each order and free standard delivery for three months.
Add 50,00 $ to unlock 1 MINUS gift
50 $
100 $
150 $
200 $
- 50 $ · 1 MINUS gift Add 50,00 $
- 100 $ · 2 MINUS gifts Add 100,00 $
- 150 $ · 1 Tout Doux + 1 MINUS Add 150,00 $
- 200 $ · the 3-month VIP pass Add 200,00 $
The A&Y world
Four worlds, one heartfelt story.
Tout Doux™, MINUS, ZEM and Petit Coulou share the same promise: beauty, comfort and thoughtful design.
Tout Doux™
The essentials of a little outfit
Bodysuit, pants and hat: pieces to wear together or choose separately.
5/5 · 10 Google reviews of A&Y 10% of sales of A&Y products are donated to the Fondation CHU Sainte-Justine.
ZEM SACK PRE-ORDERS ARE OPEN
Softness for baby. Room for care.
An organic cotton sleep sack with feeding-tube access, designed to make room for tubing.
70,00 $
Price when stock arrives : $85$70 + tax: pre-sale limited to the 100 units in the first production run, until stock arrives.
Free standard shipping across Canada for the first 50 pre-orders.
First production run: 100 units, in 58 cm and 65 cm. 10% of sales of this A&Y product is donated to the CHU Sainte-Justine Foundation.
Plus: for every 20 ZEM Sacks paid in full, one Sack will be donated to Sainte-Justine hospital. Individual instalments and unpaid reservations do not count.
ZEM Instalments and status
With ZEM Instalments: $0 today, then 2, 3 or 4 monthly payments at 0%; first payment at shipment, subject to approval. Other payment methods follow their usual terms.
Preorder · estimated shipping during the week of November 17, 2026, after the batch reaches A&Y. Estimate subject to change; shipping date not guaranteed.
Tout Doux™ · MINUS
Newborn sets to build: two styles, two budgets
Build a newborn set (0–3 months) at your price point, then pick each colour. Add all the pieces together; the total follows the current item prices. Baby is older? See our toddler gift sets (6–24 months).
A little gift for a brighter tomorrow
Everyday · 5 pieces
Newborn gift set — Everyday softness
Tout Doux kimono and knotted hat, plus a MINUS muslin blanket, animal comforter and solid bandana. Five essentials for an affordable newborn gift.
Set total from 107,95 $
Current item total, before tax and shipping.
Premium · 5 pieces
Newborn gift set — Tout Doux Signature
Tout Doux kimono, knotted hat, scalloped knit blanket, star comforter and organic cotton bandana. A more generous gift, entirely from Tout Doux.
Set total from 162,95 $
Current item total, before tax and shipping.
Newborn · 3 pieces
Newborn outfit — Kimono & knotted hat
Tout Doux kimono, soft pants and knotted hat in 0–3 months. Choose the available colours to build a first outfit.
Set total from 90,97 $
Current item total, before tax and shipping.
Pointelle alternative · 3 pieces
Tout Doux — Pointelle trio
A long-sleeve bodysuit, pants and a pointelle hat.
Set total from 94,97 $
Current item total, before tax and shipping.
Born from love
A brand born from Adam and Yahya.
A&Y was born to offer what we wish we could have found: softness, beauty, dignity and useful products, thoughtfully designed with heart.
Adam and Yahya. Two little boys. Two fighters. Two stories joined by one heart.
Read our story
Every heartbeat deserves the best.
Adam will never see what A&Y becomes. Yet his mark is everywhere: in our name, in our hearts and in our wish to build something positive from a story that changed us deeply.
With love, Lamyaa, the founder
Softness + lived experience + dignity.
At the heart of our mission
Understanding real life. Making room for softness.
Two stories about what drives us: families’ real needs, access to care and dignity in everyday moments.
Buying guide
Which A&Y collection should I choose?
An online baby shop based in Montréal: compare our collections and choose what fits your needs.
What is the difference between Tout Doux™, MINUS and ZEM?
Tout Doux™ brings together A&Y’s original baby clothing and textiles, with materials specified on each product page. MINUS by A&Y™ offers accessible everyday essentials. ZEM is our adaptive collection for babies with complex care needs: ZEM Sack is available for preorder; the romper and bodysuit remain prototypes in development.
Do you deliver in Canada and Montréal?
Yes. Standard shipping is free from $75 in Québec and from $100 elsewhere in Canada (excluding Yukon, the Northwest Territories, Nunavut and some remote regions: Côte-Nord, Gaspésie, Îles-de-la-Madeleine, Nord-du-Québec and Labrador), after discounts and before taxes. Local delivery and Montréal pickup depend on your address, stock and availability. Exact options and rates appear at checkout. See shipping and pickup conditions.
Which purchases support the Fondation CHU Sainte-Justine?
A&Y remits 10% of sales of A&Y products to the Fondation CHU Sainte-Justine. Petit Coulou products are excluded. A direct donation is separate from a purchase. Discover our story and the partnership.
How does my purchase support the Fondation CHU Sainte-Justine?
10% of sales of A&Y products are donated to the Fondation CHU Sainte-Justine, through our “For Adam & Yahya” fundraiser. Petit Coulou products are excluded. For every 20 ZEM Sacks paid in full, one Sack is also offered to the hospital. See the fundraiser ↗
A little more softness
Our gifts, chosen by you.
Choose your gift in the cart. Your highest purchase tier applies, before taxes and delivery, after discounts and excluding gifts.
One MINUS gift
Spend $50 or more and choose one MINUS product.
Shop to unlock →Two MINUS gifts
Spend $100 or more and choose two MINUS products.
Shop to unlock →Tout Doux + MINUS
Spend $150 or more and choose one Tout Doux and one MINUS product.
Shop to unlock →Three months VIP
A personal VIP pass: 20% off each order and free standard delivery for three months, starting when your pass is activated.
Shop to unlock →ZEM Sack · Sainte-Justine
Preorder at $70 + tax until stock arrives, then $85 + tax. Free standard shipping in Canada for the first 50 Sack sales. In addition to 10% of A&Y sales donated to Fondation CHU Sainte-Justine, one Sack is offered to the hospital for every 20 fully paid Sack sales. Orders with outstanding deferred payments count only when fully paid; instalments are never separate sales. Petit Coulou is excluded from the 10% donation.
Preorder ZEM SackCAD. Highest tier only; purchase tiers do not stack. Gifts are subject to available stock and purchase verification. Gift choices are saved with the order and prepared by A&Y; VIP pass activation is handled by A&Y after purchase verification.
