{"title":"MINUS by A\u0026Y™","description":"\u003cp\u003e\u003cspan\u003eMINUS by A\u0026amp;Y™ — The small essentials, chosen with heart.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBefore being the name of a collection, \u003c\/span\u003e\u003cspan\u003eMinus was a sweet nickname full of love\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe one I affectionately gave to my son, \u003c\/span\u003e\u003cspan\u003eAdam — my little Minus.\u003c\/span\u003e\u003cspan\u003e 🤍\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, his nickname lends its name to a collection designed around the little things that accompany real life with a baby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMINUS by A\u0026amp;Y™\u003c\/span\u003e\u003cspan\u003e brings together everyday accessories and essentials selected to be \u003c\/span\u003e\u003cspan\u003esoft, practical, beautiful, and accessible\u003c\/span\u003e\u003cspan\u003e, without sacrificing the attention to materials, colors, and details that defines the A\u0026amp;Y universe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCotton muslin, comfortable textiles, natural hues, and timeless designs: each piece is chosen with the desire to offer beautiful essentials that families can use again and again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMINUS™ is not a collection created around the superfluous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's a collection for the \u003c\/span\u003e\u003cspan\u003esmall things that matter\u003c\/span\u003e\u003cspan\u003e: meals, outings, little messes, cuddles, and all those ordinary moments that often end up becoming the most precious memories.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA deliberately accessible range, because softness and beautiful everyday essentials should be able to find their place with the greatest number of families.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd behind its name will always remain its story.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor my little Minus. 🤍\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMINUS by A\u0026amp;Y™\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eThe small everyday essentials, chosen with heart.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA\u0026amp;Y – À Cœur d’Enfant\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eEvery Style Begins with Heart.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e:::\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/0209\/6320\/collections\/IMG-6542.png?v=1786734116","url":"https:\/\/acoeurdenfant-aety.com\/en\/collections\/collections-minus-by-ay.oembed","provider":"A\u0026Y- À Coeur d'Enfant","version":"1.0","type":"link"}